Digital: a foundation, not an option — Closing keynote at Tech For Industry Show 2026 (Paris Expo Porte de Versailles).
Innovate faster, be more competitive, regain sovereignty: these imperatives are everywhere, yet something is blocking progress. What if the missing piece weren't speed, but the foundation? As in architecture, you don't build floors before the foundations — and in 2026, that foundation is technological.
This keynote defends a simple but radical thesis, illustrated by real company cases: Goldman Sachs and DBS Bank declaring themselves "technology companies," Kodak vs Fujifilm (an identity crisis, not a technology one), Samsung, Huawei and TOTO. The guiding thread: the real question isn't "what IT budget or governance?", but "are you a technology company that does your business, or a business-of-your-trade company that uses technology?"
A stimulating reflection on digital transformation — which is above all human and cultural — and on European manufacturers' ability to pivot.
